Content Marketing

Create an Effective Buyer Persona with These 4 Tools


Today I have some target market research resources to help you learn more about your potential customers. Here’s four links with tips and tricks to kick start your work week.

You don’t have to struggle to attract more buyers online if you know what’s working in your target market. Staying up to date with the latest tools can help you effectively find the right audience. There are several resources that can help you discover their pain points and needs. Would you like to improve your online revenue? Take advantage of these tools, and let me know how these work for you!

1) Cost-effective target market research – Google Surveys

Discover exactly what is on the minds of your potential buyers in less time. Google Surveys is a great tool that allows you to find out what the needs and desires are of your audience. Get started by building a survey of questions — Google takes care of the rest. The best part is that real people are responding online, and providing your brand with precise insights to help you improve your sales strategy.

2) Insights on users and Page fans – Facebook Audience Insights

If you would like to find out what your fans and other Facebook users are looking for, but don’t have the budget for paid research, then this tool will help you get data quickly. Facebook Audience Insights provides aggregate information that will help your brand produce the right content for more sales. Gather insights on demographics, education, interests, hobbies, and more. The tool is free to use right inside your Facebook account.

3) Create a buyer persona online – Hubspot Make My Persona

Improve your marketing and sales strategy with this free resource. With Hubspot Make My Persona you can find out more on who your potential customers are. The seven-steps walk you through things like an avatar, age range, education, industry, ect. After filling out the information you can save your work for editing later on and export your report for you and your team to use.

4) Create a targeted persona from a ready template – User Forge

Would you like to quickly and easily design a detailed description of your ideal customer? User Forge helps you to build profiles that produce empathy and a better connection with your audience. Use their software to map out clear objectives while visualizing exactly who your are targeting. Templates include graphical icons, a large selection of stock images, multiple languages, and more.

Hopefully you will find these buyer persona tools useful to your target market research. Are there any that you would like to add as well?

Have fun with these tips and tools.






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